Dont fall for all the trash that is being sold in the name of Personal Branding.
Personal Branding is not just about Looking Good or some Social Media Gimmick, its about your unique combination of rational and emotional attributes – your strengths, skills, values and passions – and using these attributes to stand out and make an indelible mark on the organization & people you wish to influence.
All of us have a personal image. It’s a collection of qualities people identify with you: your sense of humor, your hairstyle, your clothing, your favorite food, your physical characteristics, your sense of dressing, your mannerism etc and so on.
Together, these qualities help people form a mental picture of you. A personal brand on the other hand is different; it’s about what people ‘Think – Feel – Perceive’ about you. It’s the words they use to describe you to others and it’s how you make others feel about you – just like any other corporate brand or a product brand.
Personal branding is far more than an ego-play or a look good factor. It is not just about creating a great image – a superficial image that doesn’t reflect your true individuality, your unique promise of value and personality will always be transparent and clearly be unauthentic. Creating a powerful personal brand goes much deeper than that. It’s what you stand for — your uniqueness, values, abilities and actions that others associate with you.
There are three important component parts to a person’s personal brand that we must bear in mind if we hope to create our own compelling personal brands.
First, your personal brand is your personal identity.
Second, it must stimulate a meaningful emotional response.
Third, your personal brands must be the embodiment of the specific unique value and quality for which you stand.